Bill directs performance
assessment and management across programs including media, sponsorships, events
and consumer promotions at RMVco.
His focus is on the metrics
of efficiency and response: Cost-Per-Thousand, Cost-Per-Click,
Cost-per-Acquisition, Cost-per-Redemption, ROI
It means determining whether
programs work, helping to make costs advantageous and even helping improve the
ROI for Facebook.
It’s the GRAIL and he’s had
to find it while working on all sides of the table from Agency to Client to
Consultant.
His background includes
launching Verizon and running planning, buying, digital, sponsorships &
events (Verizon Music Festival, USA Luge Team) and consolidating nearly $1
Billion in Media (Brand Awareness TV, Online, Direct Response, Newspapers and
Ethnic Media) while there. He’s managed planning for Miller and Molson on the
Agency side and worked on Kraft and Procter & Gamble.
Bill holds a Masters in
Marketing and Finance from Northwestern's Kellogg Graduate School of Management
with post grad work in Management Information Systems.
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