Sue manages data input and
assessments for RMVco’s audit systems and evaluation metrics.
During her 20+ year career in
media, her experience has emphasized analytics and measurement through many
aspects of the business including media planning, buying, digital, performance,
and financial.
Sue started her career in the
media planning department of Backer Speilvogel Bates, where she worked on
Carter-Wallace and Magnavox Consumer Electronics.After taking a year out to pursue a graduate
degree abroad, she returned to Bates WW on the Miller Brewing account.Since then, Sue has worked on major accounts
on both a national and local basis, including Coca-Cola and Wendy’s International
as well as a number of smaller accounts across various industries.
Sue lives by the motto that
“somebody’s gotta do the grunt work” and, believe it or not, she’s one of those
rare people who actually enjoys doing it!
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