Tricia directs the consumer connection assessment and strategy development.She has a proven track record in communication planning and account management of both traditional and interactive media. Guides consumer insights, strategy planning and development for clients and agency partners initiating innovative approaches to media selection and campaign creation.
Tricia started in the print department at Y&R then moved over to the Media Edge.Later at MVBMS/MPG she spent two years working on site at Schering Plough with the planning department.At RJ Palmer she worked on site, supervising all aspects of planning and implementation at Church & Dwight before heading up the integrated communications department in New York.
She has expertise across multiple industries including: Pharmaceutical (Boehringer Ingelhiem, Sunovion),Consumer Packaged Goods (Kraft, Sylvania Automotive, Airborne), Food/Beverage (Perdue, mike’s hard lemonade), Entertainment/Travel (Universal Orlando Resort), Electronic (Keurig, iRobot), Financial (Lincoln Financial Group).
With background at both the Agency and Client she understands the importance of looking at the big picture not just media alone.Many of her former clients will comment that her approach to their business was straightforward and sincere.Tricia believes that the best way for a brand to succeed is when all elements of the brand team (marketing, agencies, etc.) are working together to reach a common goal.
Tricia’s not your typical Jersey Girl (please don’t ask her what exit she is).Growing up in historical Hunterdon County, Tricia is a firm believer that New Jersey is truly the Garden State. And yes, she is a Bruce fan.
tag not found before : make sure you place the verification tag with the correct verification key (26DBCF9BCD20A708856D60C9CD57493F) in the section and before the tag in your page