Gil Farley
Email:
info@rmvco.com |
Gil has “hands on” experience
in heading up some of the largest agency media planning groups dedicated to
Fortune 100 companies including Miller Brewing, Burger King along with
extensive CP experience including Procter & Gamble and others.
His multi-agency senior experience at Bates USA (EVP), Backer& Spielvogel, Cunningham& Walsh and NW Ayer, has given him a deep perspective in agency & field operations. As the Director of National Television buying at C&W, Gil was directly involved in some of the industry’s largest client negotiations. Working with our clients, he has helped agencies identify essential digital metrics and analytics while providing valuable insights in measuring the effectiveness of digital performance. He is a former member of the 4A’s New Technology and Consumer Magazine Committees. His comprehensive background has provided him with a keen understanding of what’s required to win and the importance of client service and communication in achieving success. Gil is an avid NY Yankee and Giants fan but is more than happy to work with clients in Boston (in spite of 2004) and Philadelphia (in spite of the “Miracle at the Meadowlands”). |