Forget Clicks And Views, The Future Is All About Listening
MediaDailyNews by Marla Skiko, January 5, 2017
MediaDailyNews by Marla Skiko, January 5, 2017
...The more connected devices are able to service people’s needs, the less “people steps” will be taken, which is particularly interesting for marketers who have grown accustomed to assessing the steps to purchase and how to affect change along the way. We know that the purchase funnel has been obliterated and replaced by the consumer journey. But our new connectivity demands analysis of questions we’ve never had to ask before: “What/who is a consumer? How human does a consumer have to be? Will Amazon’s Alexa become more human as she is fed and learns from human interaction every day?” While AI is still in the early stages and can’t yet fully divine intent, technological advances and machine learning that are evolving daily will lead to blurrier lines between human and device. Amazon’s Echo is already being tapped to help investigate a homicide in Arkansas. Because the Echo allegedly “heard” conversations that preceded the homicide, it has been seized as evidence. In the not-too-distant future, Alexa could be on the witness stand answering questions from prosecuting attorneys.
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