How Brands Can Take Advantage of Instagram Stories
Opinion: When designing your ads, it is important to catch your audience's’ eyes quickly
AdWeek 2/19/18
Once Instagram launched Stories in August 2016, the feature spread like wildfire. As of November 2017, Instagram Stories topped 300 million daily users.
Instagram Stories offer social marketers a great opportunity to reach a higher number of people by taking advantage of one of the fastest-growing social networks.
Instagram has reported that Stories have encouraged users to stay on the platform longer and visit it more frequently. Users under 25 spend more than 32 minutes per day on Instagram, while those in the older age groups spend more than 24 minutes a day on the Facebook-owned photo- and video-sharing network.
You have 10 to 15 seconds to show up to 300 million people your product or service: What would you like them to see that would boost conversions?
Instagram Stories offer social marketers a great opportunity to reach a higher number of people by taking advantage of one of the fastest-growing social networks.
Instagram has reported that Stories have encouraged users to stay on the platform longer and visit it more frequently. Users under 25 spend more than 32 minutes per day on Instagram, while those in the older age groups spend more than 24 minutes a day on the Facebook-owned photo- and video-sharing network.
You have 10 to 15 seconds to show up to 300 million people your product or service: What would you like them to see that would boost conversions?
Some ideas in the article include:
Take advantage of polls within Instagram Stories
Use links in your Stories to increase sales, generate leads and gain traffic
Digital storytelling
Amplify CTAs with overlay text
Use the power of Instagram takeovers
Use Instagram Story ads
For the full article go to adweek.com
www.adweek.com/digital/pius-boachie-guest-post-instagram-stories/
or click on our facebook link below:
Take advantage of polls within Instagram Stories
Use links in your Stories to increase sales, generate leads and gain traffic
Digital storytelling
Amplify CTAs with overlay text
Use the power of Instagram takeovers
Use Instagram Story ads
For the full article go to adweek.com
www.adweek.com/digital/pius-boachie-guest-post-instagram-stories/
or click on our facebook link below: