Interesting article on what NBCU will be doing to promote the summer Olympics. That is a lot of money that will impact pricing and let's not forget the political impact.
Source: The Business of Television Broadcasting & Cable
NBCU Goes for Gold With Olympics Push by Jon Lafayette
...On Wednesday at 8 p.m., 18 NBCU networks will simultaneously air a 60-second Olympic promo. Promos will also be streamed on more than 50 NBCU websites, which will also host banner ads and produce Olympic editorial content.
“This will be the most extensive one-year-out marketing effort ever for an Olympic Games,” said John Miller, chief marketing officer of NBC Sports Group and chair of NBCUniversal Marketing Council. “We will use NBCUniversal’s far-reaching media platforms on August 5 to light the torch for our 2016 Olympic marketing efforts. Although the Games are a year off, this is a fun way to begin the process of raising awareness for what promises to be a spectacular Olympics in one of the world’s most spectacular cities.”
For the full article go to www.broadcastingcable.com or see the link out our facebook page just click the icon below
NBCU Goes for Gold With Olympics Push by Jon Lafayette
...On Wednesday at 8 p.m., 18 NBCU networks will simultaneously air a 60-second Olympic promo. Promos will also be streamed on more than 50 NBCU websites, which will also host banner ads and produce Olympic editorial content.
“This will be the most extensive one-year-out marketing effort ever for an Olympic Games,” said John Miller, chief marketing officer of NBC Sports Group and chair of NBCUniversal Marketing Council. “We will use NBCUniversal’s far-reaching media platforms on August 5 to light the torch for our 2016 Olympic marketing efforts. Although the Games are a year off, this is a fun way to begin the process of raising awareness for what promises to be a spectacular Olympics in one of the world’s most spectacular cities.”
For the full article go to www.broadcastingcable.com or see the link out our facebook page just click the icon below